Pressroom.
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Social content, run like a newsroom

Your brand posts itself. You keep the veto.

Share your brand and the photos you already take. Pressroom turns them into narrated short videos, carousels, and posts — sends you a one-tap Approve / Skip email before anything goes out — and publishes to your own accounts on your schedule, with per-channel attribution.

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What goes out

Made from a coffee shop's weekly notes.

No designer, no editor, no stock photos. The owner dropped two photos and three bullet points in a folder; the engine wrote, designed, narrated, and assembled the rest in their brand's own type and color.

Branded carousel cover slide Branded slide featuring the owner's product photo Branded slide featuring the owner's event photo

Demo tenant: a fictional roaster. Every color, font, phrase, and voice is per-tenant configuration — your feed won't look like anyone else's.

How it works

Three steps, then it runs itself.

Share your brand

Logo, colors, fonts, a few product photos — and the accounts you post to. You keep your own logins; we never post as anyone but you.

Drop in content

Photos and a few notes, a link feed, or just a description of your week. The planner picks what matters and writes it in your voice.

Tap approve

Before every post, you get an email preview. Approve or skip in one tap — or let it run on autopilot and veto only when you want.

Formats

One plan, every format you enable.

Your content is planned once, then rendered into every format on your plan — published where each format performs.

Formats bundle into simple monthly plans. Founding tenants get concierge onboarding — we set everything up with you.

The human veto

Nothing posts without a yes.

Every scheduled edition arrives in your inbox first — headlines, the exact spoken script, and previews of every artifact.

From: Your Brand <pressroom>  ·  Subject: Approve today's post
New Guatemala single-origin on the bar
Approve & postSkip today
If you do nothing, your default applies — post it, or skip it. Your call, standing.
Questions

The honest FAQ.

Whose accounts does it post to?
Yours. Pressroom publishes to your own Instagram, YouTube, Threads, and Bluesky — you grant access during onboarding and can revoke it anytime.
Where do the visuals come from?
Your photos and your brand system — never stock imagery, never scraped pictures. If you share nothing, posts are typographic, in your type and colors.
How much of my time does it take?
After onboarding: one email tap per post, or zero if you run on autopilot.
What does it cost?
A monthly fee by plan. Founding tenants lock launch pricing — request an invite below and we'll walk you through it.
Founding tenants

Request an invite.

We onboard a handful of brands at a time, concierge-style. Tell us what you'd share and where you post.

Where do you post?
Instagram, YouTube, Threads, and Bluesky publish today — the rest tell us what to build next.